JOHN RODERICK | OWNER + CINEMATOGRAPHER
For the past two decades cinematographer+director John Roderick cut his teeth in the world of adventure sports, music and advertising by crafting eye opening imagery and character driven stories of some of todays most celebrated sports athletes, musicians and brands alike.
John’s kinetic and improvised approach to both storytelling, light and camera movement are signature to his eclectic upbringing between Maine, San Francisco and Europe. Today John’s creative work bridges commercial, branded content, docu-series and a number of unscripted television shows often shot in rugged and remote locations across the globe.
A formative influence on John’s career is musician and social activist Michael Franti (Michael Franti & Spearhead), which the two have collaborated closely on a multitude of music videos and films including the “Stay Human” documentary film that highlights ordinary people, doing extraordinary things to change the world.
Today John continues to create content for popular brands such as Discovery, AMC, Peacock, BBC Storyworks, Nike, Red Bull and Oakley.
STEPHEN READMOND | EXECUTIVE PRODUCER
Raised in Boulder County, Colorado, Stephen grew up on a 120-acre ranch and spent most of his life outdoors before moving to California to pursue a career in film. For the past 25+ years, he has been fortunate to work on Academy Award-winning films, several TV series, music videos, and hundreds of TV commercials.
Stephen has earned both commercial and feature film credit working along side David Fincher, Joel and Ethan Coen and Roger Deakins as well as feature films such as Independence Day, Fargo and Mighty Ducks 2.
Stephen is the original Swiss army knife and brings a seasoned approach to logistics and relationships of any scale production.
PAT PARNELL | CREATIVE PRODUCER
Pat Parnell has been immersed in the sport, travel, adventure, entertainment and storytelling space for over 3x decades. His 11x years experience at NBC included multiple Winter & Summer Olympics, as well as working on the Emmy nominated series “World of Adventure Sports”.
Parnell seamlessly transitioned to producing and hosting the flagship program for Fuel TV “Daily Habit” for 8x seasons. It is here where his collaboration, writing and communication skills flourished. Pat then went on to produce and host “Outlook, Icons Revealed” and “Expedition Series” for Outside Television where he initially joined creative forced with Neu Productions and currently continues.
Pat has a proven track record of bringing concepts to completion as well as having a deep understanding of managing brand, agency and client relationships. Lastly, Pat Parnell has worked on a variety of advertising campaigns and branded content including Ford, AAA, Warner Bros, Land Rover, Aflac, Etihad Airways, Red Bull, Discovery and others.