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Red Wing Shoes “Builders Exchange Program”

Director of Photography John Roderick of Neu Productions recent work for Red Wing Shoes directed by David Darb of Media Monks. 

Builders Exchange Program – Skilled tradesworkers have never been more in demand. For every five workers leaving their field, only one enters. So, to inspire the next generation of workers, we went to where a community of young people is building every day – the Metaverse. But we didn’t stop there. We took a virtual world design and built it in the real world. All for a good cause. 

Client: Red Wing Shoes

Creative Agency: Media Monks 

Director: David Darb

AD: Jeff Lewis

Line Producer: Polina Portnaya

Production Supervisor: Eric Patton

Sr. Producer: Olivia Mayberry

Director of Photography: John Roderick

1st AC: Nick Bruso

DIT: Brandon Carter

Editorial: Media Monks

G&E Services: Mountain Goat Grip

Gaffer: Spencer Blessman

Key Grip: Troy Teneyck

HMU: Molly Isabelle

Stylist: Jenny Milne-Wright

Production Design: Donna Hattin

Leadman: Rick Rawlins

Audio: Slade Williamson

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