RED WING SHOES “METAVERSE”

Red Wing Shoes “Builders Exchange Program”
Director of Photography John Roderick of Neu Productions recent work for Red Wing Shoes directed by David Darb of Media Monks.
Builders Exchange Program – Skilled tradesworkers have never been more in demand. For every five workers leaving their field, only one enters. So, to inspire the next generation of workers, we went to where a community of young people is building every day – the Metaverse. But we didn’t stop there. We took a virtual world design and built it in the real world. All for a good cause.
Client: Red Wing Shoes
Creative Agency: Media Monks
Director: David Darb
AD: Jeff Lewis
Line Producer: Polina Portnaya
Production Supervisor: Eric Patton
Sr. Producer: Olivia Mayberry
Director of Photography: John Roderick
1st AC: Nick Bruso
DIT: Brandon Carter
Editorial: Media Monks
G&E Services: Mountain Goat Grip
Gaffer: Spencer Blessman
Key Grip: Troy Teneyck
HMU: Molly Isabelle
Stylist: Jenny Milne-Wright
Production Design: Donna Hattin
Leadman: Rick Rawlins
Audio: Slade Williamson
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